10.26.06
Premium Services
I have paid a lot on money on premium services. These people are in a market flooded with a lot of similar offerings, but somehow they are able to charge a premium and yet, still maintain a healthy stream of customers.
They have these characteristics
1. Their offering is entirely unique.
The offering may be generic but what they give as add-on is totally unique. You go back to them because you like that unique combination and you have no choice, because you cannot go to the generic provider and achieve the same outcome.
2. They make painful things painless.
Premium dentists come to mind on this one but in general, if you have something that is hard to do, or painful to do, these people can make the process entirely painless.
3. They make complex things simple.
In the same way as the above point, they make a lot of seemingly complex task or organization, amazingly simple and straightforward.
4. They give you beyond top-of-the-class service.
So for example, you know the best in hotel is Ritz Carlton, but these people simply blow the best-in-class into bits, by giving you services that is far and beyond of what you expect of a best-in-class service.
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